What Does a Copywriter Do?
Looking for a writer to have on your team? Looking for a wordsmith to help create catchy advertising and press releases? You are looking for Copywriter staffing.
Overall, a Copywriter is a company’s writing expert. They are called upon to both create and edit any company product that involves English (or any other applicable language). Henceforth, whether working on advertisements, website content, press releases, or social media posts, the Copywriter is there to make sure everything is accurate and engaging.
Furthermore, the Copywriter is keen on the company’s market and keywords. They understand the audience and are able to write to them with appropriate tone and syntax. More than just a Technical Writer, the Copywriter involves a bit of creativity and emotion. They are attempting to reach an audience for further clientele or sales. They may have a background in creative writing or technical writing. Consequently, they have a strong grasp of grammar.
According to GlassDoor, the average salary of a Copywriter is $51,347.
Example Responsibilities for Copywriter Staffing
- Overall, writes compelling and effective copy for all creative outlets. This may include email, social media, websites, banner ads, in-store merchandising, and more.
- Firstly, collaborates with designers and other creative team members to align headlines and other copy with visuals.
- Secondly, follows brand guidelines to ensure all copy is on-brand and geared toward applicable customer demographic.
- Finally, presents copywriting projects in creative review meetings and revises accordingly.
- Organizes and prioritizes project load to meet deadlines based on current team needs.
- Works on a variety of projects big and small. Oversees production from concept to completion, ensuring work is on brand and accurate and that best practices are followed and optimized across all mediums.
- Protects and builds on a company’s motive, brand, and DNA.
- Takes an analytical approach to impactful and creative copywriting.
- Helps find, manage, and copy-edit other writing as needed.
Common Skills for Copywriter Staffing
Writing and Editing
Though it sounds redundant, the copywriter needs to have expert-level writing and editing ability. Oftentimes, they will not report to an editor, so their work needs to be both clean and grammatically perfect. Furthermore, they need to be able to craft enticing and pleasing sentences, regardless of length. They may be asked to write a sentence, or they may be asked to write an entire pamphlet.
Overall, the copywriter works to create writing and text that represents the company’s brand. Therefore, they need to be experts on how to push the currently established brand or help build a new identity for the company. Everything they write will need to be a representation of the company’s values and ideals. They need to understand the brand they are writing for or the mission for brand creation.
Content Management Fluency
Because the copywriter will be doing most work online, they need to be fluent in the correct content management system (WordPress, for example). They need to know how to navigate the CMS and add the correct copy to it. This may also include a smidgeon of knowledge on how to code in the CMS, though it can be taught during the job.
Common Career Paths and Similar Jobs for Copywriters
The technical writer documents all necessary processes and procedures in the IT department and beyond. Furthermore, they prepare instruction manuals and other supporting documents to communicate the company’s standard operating procedures (SOPs).
Moreover, they provide documents that help technical and non-technical users with the usage of their systems.
The Content Writer is a specialist in grammar and English (unless another language is applicable). They are the go-to with anything writing-based. When a company needs something written, the Content Writer is there. This may include creating, reviewing, and revising documents. These documents may surround systems engineering, system operations, testing, and user documentation.
The SEO Analyst is an expert in all things internet presence. They are employed to help increase a company’s online following and help raise the website to the top of search results. For example, if you want your company to be included as the top result when you search for local businesses on Google, the SEO Analyst is the one to pinpoint that process.
Highest-Paying States for Copywriters