How to Write a Cover Letter That Wins Jobs

Crafting a compelling cover letter is a crucial step in the job application process. It serves as your first opportunity to stand out to potential employers and demonstrate why you are the ideal candidate for the position. In this comprehensive guide, we will explore strategies and best practices for creating a cover letter that wins jobs. Tailored specifically for job seekers, this article will provide you with all the necessary tools to make your application shine.


Sample Cover Letter

[Your Name]
[Your Address]
[City, State, Zip]
[Your Email]
[Your Phone Number]
[Date]

[Hiring Manager’s Name]
[Their Title]
[Company Name]
[Company Address]
[City, State, Zip]

Dear [Hiring Manager’s Name],

I am writing to express my interest in the [Position Name] role advertised on [where you found the job posting]. With a comprehensive background in [your field/expertise], particularly in [specific skill or area related to the job], I am excited about the opportunity to contribute to [Company Name]’s success. My experience at [Your Current or Previous Company] has equipped me with a robust set of skills perfectly aligned with the needs of your team, especially in [mention specific skill or requirement from the job description].

At [Your Current or Previous Company], I was tasked with [Briefly describe a relevant task or project]. By employing [specific strategy or skill you used], I successfully [result of your actions], resulting in [quantifiable outcome or improved metric]. This experience honed my abilities in [mention relevant skills] and demonstrated my capacity for [mention another requirement from the job posting].

What excites me most about the opportunity at [Company Name] is [mention something you admire about the company, such as its culture, a specific project, or its approach to something in your field]. I admire how [Company Name]’s commitment to [mention a company value or mission] resonates with my professional philosophy and personal values. I am particularly drawn to this role because it offers the chance to [mention how the role aligns with your career goals or interests], allowing me to contribute significantly to [specific project or goal of the company].

I am eager to bring my [mention one or two skills] skills to the [Position Name] role, and I am confident that my background in [mention relevant experience or field] will make me a valuable addition to your team. I look forward to the possibility of discussing this exciting opportunity with you. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email].

Thank you for considering my application. I am enthusiastic about the opportunity to contribute to [Company Name]’s continued success and growth. I look forward to the possibility of joining your team and making a positive impact.

Warmest regards,

[Your Name]


The Basics of a Winning Cover Letter

A winning cover letter is a strategic blend of professionalism, enthusiasm, and personalized insight into your career accomplishments and aspirations. It complements your resume by providing a narrative that connects your background to the specific needs and culture of the company you’re applying to. Mastering the basics of crafting such a letter can set you apart in a competitive job market. Here’s a detailed breakdown of the foundational elements that constitute a winning cover letter.

Understanding the Structure

A well-organized structure is the backbone of an effective cover letter. Typically, it includes an introduction, body paragraphs, and a conclusion. Each section serves a distinct purpose in conveying your message to the hiring manager.

  • Introduction: This section should grab the reader’s attention and succinctly present your purpose for writing the letter.
  • Body Paragraphs: Here, you delve into the specifics of your qualifications, drawing clear connections between your experiences and the job requirements.
  • Conclusion: A strong closing reiterates your interest in the position and includes a call to action, prompting the hiring manager to take the next step.

Tailoring Your Content

Generic cover letters are easily recognizable and often quickly discarded. Tailoring your letter to each job application demonstrates your genuine interest in the position and shows that you’ve done your homework.

  • Research the Company: Go beyond the job description. Look into the company’s mission, values, and recent accomplishments to find points of alignment with your own career trajectory.
  • Identify Keywords: Many organizations use Applicant Tracking Systems (ATS) to screen applications. Incorporate relevant keywords from the job description into your cover letter to ensure it gets seen by human eyes.
  • Highlight Relevant Experiences: Choose examples from your career that best illustrate your suitability for the role. Focus on achievements that can be quantified or that clearly demonstrate a positive outcome.

Maintaining a Professional Tone

The tone of your cover letter should strike a balance between professionalism and personality. You want to come across as approachable and genuine, without veering into informality.

  • Be Concise: Aim for clarity and brevity. A cover letter should typically be no more than one page, efficiently showcasing your most relevant qualifications and experiences.
  • Use Active Voice: Active voice makes your writing more direct and dynamic, creating a stronger impression on the reader.
  • Avoid Jargon: Unless it’s industry-specific and relevant to the job, steer clear of jargon. Your cover letter should be accessible to non-specialist members of the hiring team.

Formatting for Impact

The visual layout of your cover letter can influence the reader’s perception and engagement. Adhering to professional formatting standards ensures your document is easy to read and aesthetically pleasing.

  • Font and Size: Choose a clean, professional font like Arial, Calibri, or Times New Roman, in a size that’s easy to read—usually between 10.5 and 12 points.
  • Margins and Spacing: Standard one-inch margins on all sides and single or 1.15 spacing make your letter look organized and readable.
  • Header: Include a header with your contact information, followed by the date and the employer’s contact information, mirroring the formal layout of a traditional business letter.

Opening and Closing with Strength

The opening and closing of your cover letter are your first and last opportunities to make an impression. Start with a strong, engaging introduction that piques the reader’s interest. End with a confident and courteous conclusion, expressing your eagerness to discuss your application further in an interview.

  • Personalized Greeting: Whenever possible, address the cover letter to a specific person. If you can’t find a name, use a generic but professional salutation, such as “Dear Hiring Manager.”
  • Call to Action: In your closing, gently prompt the reader to action, suggesting a meeting or a call to discuss your application in more detail.

Writing a cover letter that wins jobs is an art and a science. By understanding the purpose of your cover letter, tailoring it to each job application, and avoiding common pitfalls, you can significantly increase your chances of landing an interview. Remember, your cover letter is your opportunity to make a strong personal connection with your potential employer. Take the time to craft a compelling narrative that showcases your unique value proposition, and you’ll be well on your way to securing your next job.